Hi, I'm Alejandra
I Craft Intuitive Experiences
for Meaningful Connections

01.

My goal is to streamline systems and processes so that companies can focus on what truly matters: their customers’ needs and their team’s success.

02.

Recent projects

Fitapp mock ups

Empowering Seniors

UX 30-day Challenge

03.

What I am awesome at

With a passion for simplifying complex systems and flows, I aim to empower clients to better connect with their customers and streamline their processes for tangible, real-world improvements. 

UX Research

With a curious mind and an interest for asking insightful questions, I go deep into UX research, uncovering valuable insights that bridge user needs with business objectives.

Product Design

Crafting intuitive and impactful experiences. From empathetic user research to polished UI, I prioritize user needs at every step.

Product Management

Through my strategic vision and hands-on leadership, from concept to launch, I prioritize user needs, coordinate cross-functional teams, and ensure quality at every stage.

CRO

Conversion rate optimization applied by aligning with business objectives. I drive tangible results that propel growth and enhance the overall user experience.

“Ale is an excellent element in any Product team. She is analytical, curious and one of the great qualities is that she builds based on findings and her productivity takes her to another level. Working with her hand in hand helped us build a product that customers loved. Definitely, her enthusiasm and availability are key. I highly recommend her.”
picture of A. Tovar
Alejandra Tovar
Product Manager at the Palace Company
“Working with Alejandra is incredible. Super professional. When it comes to UX/UI, she has a very detailed approach, nothing is missed. I have worked alongside her for a long time and the products she has designed have received applauses from the team, making it clear that her experience generates a lot of value both in the business and in the users who use them.”
Picture of Damian Rocobelli
Damian Ricobelli
Lead Front-end engineer at Roofer.com

Want to work together?